If the design looks great, that’s a bonus at this stage.
(If you’re using a Mac, click File, New from Template, and then choose Brochures from the Publishing Layout View.) Look for a design that uses the size of paper and the number of folds that you prefer–typically, letter-size paper and two folds. To browse the available templates, select File, New, Brochures and Booklets, Brochures. This will make your next brochure project easier to complete more important, it will establish visual consistency so that your customers will recognize your marketing materials and associate them with your brand. If possible, create a template containing styles and color schemes that you intend to stick with over the long term. Designs can look very different on the page from the way they look on a monitor. You should, however, make a point of asking the vendor that you intend to use which formats it can work with, before you start designing your brochure.Īpproach your brochure design systematically, and test the results as you go. Unless you’re working with a commercial printer to produce an extremely high-quality print job or a large print run, and the company requires that your file be in a format that Word doesn’t support, you can probably get along just fine with Word. But if you’re familiar with Microsoft Word, you may have little reason to invest in–and learn how to use–an expensive publishing program to handle this task. When you need to rustle up a quick brochure to promote your business, you might think that using a dedicated desktop publishing program such as Adobe InDesign or Microsoft Publisher is the best way to go. Designing a brochure is easy when you start with a great template.
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